The same engine, dressed for the job
A Look is a curated pairing of a design (Skin) and a vertical Voice. Because Cartwright keeps content and design orthogonal — and the Skins here are palette-adaptive — the page simply adopts the Voice's copy, palette, and 3D. So one engine becomes a warm kindergarten, a cozy café, an honest carpenter, or a polished salon, just by changing the Voice. Each card's hero is rendered in that Voice's real palette and copy.
9 looks
One Voice, many Skins — one Skin, many Voices
Notice the café Voice on three different Skins, and Aurora carrying three different Voices. That's the whole point: the look and the tone move independently. Pick a Skin in /designs, a Voice in /verticals, and you've built a Look.
Canopy
websiteThe friendly flagship: jungle's organic, atom-composed layout wearing a kindergarten's warm green Voice.
Slow Mornings
websiteAurora's airy website, re-toned cozy and artisanal for a neighbourhood café.
The Workshop
websiteStudio's warm-tech confidence, dressed as an honest building trade you'd trust with your home.
Quiet Luxe
websiteCalm, polished Aurora for a salon or spa — relaxed luxury that makes booking feel like a treat.
The Roastery
webshopA café that sells its beans: Aurora's clean storefront in a warm, freshly-roasted Voice.
Atelier
webshopThe flagship super-pro storefront (Apex) carrying a champagne-gold spa Voice — a complete luxe shop.
Trusted Local
websiteThe same carpenter Voice on a different Skin — Aurora instead of Studio. One Voice, two looks.
Garden Café
websiteJungle's playful structure carrying the café Voice's warm palette — the same Skin as Canopy, a different Voice.
Metamorphosis
websiteThe full launch composition — the FABLE skin with its own launch-announcement voice. Butterflies in your brand colours.
How to build one
Pick a Skin, apply a Voice
In your shop's admin: choose a design in /admin/designs, then apply a Voice in /admin/verticals — it writes the Voice's identity + copy into the genome, sets the palette, and picks a 3D scene. The whole page re-tones at once. Or let a build agent compose it for you from a one-line prompt.