Voices · verticals

Re-tone any design for your industry

Content and design are orthogonal in Cartwright — so a Voice re-tones a site for an industry without touching the design. A Voice = identity (tone, audience, formality) + genome copy overrides + a fitting palette + a palette-reactive 3D scene + a suggested skin. We call the combination the Vibe. Apply one and the whole page adopts it — copy, colours, and 3D. The second axis of the mixer: Skin × Voice × Parts.

Browse designs →Parts

5 voices

The Vibe, made visible

Each card's hero is rendered in that Voice's actual palette with its real re-toned copy — the Vibe at a glance. Below: the identity anchors, the suggested skin, and the 3D scene that comes with it.

Now enrollingA warm place to play, learn, and growBook a visit →

Kindergarten

playful, safe, nurturing

Warm, playful, reassuring voice for a kindergarten or daycare — built to make parents feel their child will be safe, happy, and growing.

warmconsumercasual
Skin: jungle3D: waves
kindergarten
Local & trustedCraftsmanship you can stand onBook a visit →

Carpenter

solid, honest, handcrafted

Solid, honest, no-nonsense voice for a carpenter or building trade — built to earn a homeowner's trust and win the quote.

professionalconsumerbalanced
Skin: aurora-site3D: wireframe
carpenter
Freshly roastedYour neighbourhood for slow morningsBook a visit →

Café / Coffee shop

cozy, slow, artisanal

Cozy, slow, artisanal voice for a neighbourhood café or coffee shop — warm and inviting, all about staying a while.

warmconsumercasual
Skin: aurora-site3D: aurora
cafe
By appointmentLook good, feel even betterBook a visit →

Salon / Spa

calm, polished, indulgent

Calm, polished, indulgent voice for a hair salon, beauty, or spa business — relaxed luxury that makes booking feel like a treat.

luxuriousconsumerbalanced
Skin: aurora-site3D: orb
salon
IntroducingMeet Fable 5Book a visit →

Fable (model launch)

metamorphic, luminous, precise

The Fable 5 launch story as a voice — metamorphic, luminous announcement copy for Anthropic's most capable generally available model.

technicalgeneralbalanced
Skin: fable3D: butterflies
fable

How it works

One apply, the whole page re-tones

A Voice writes its identity + copy into the shop's genome (resolvable text), sets the palette, and picks a palette-reactive 3D scene. Because the copy flows through the genome and the palette maps onto the shared tokens, applying a Voice re-tones the hero, the value-prop and feature cards, the chrome, and the 3D — all at once, on top of whichever palette-adaptive design you've chosen. Nothing about the design changes; only its Voice.

See the 3D scenes →← Back to the marketplace